How to choose the right topic for your podcast A Comprehensive Guide

Embark on the journey of selecting the perfect podcast topic with our guide on How to choose the right topic for your podcast. From brainstorming ideas to considering audience appeal, this comprehensive overview will help you make an informed decision.

Researching Podcast Topics

Podcast choose tips topics topic find right board

When it comes to selecting the right topic for your podcast, conducting thorough research is key. This involves brainstorming ideas, understanding your audience, and aligning the topic with your expertise or passion.

Brainstorming Ideas

To brainstorm podcast topics, start by jotting down any ideas that come to mind. Consider your interests, hobbies, and areas of expertise. Think about what you are passionate about and what you believe your audience would enjoy. Don’t limit yourself during this process, as the goal is to generate a wide range of potential topics.

Audience Research

Conducting audience research is crucial in determining popular topics that will resonate with your listeners. Utilize surveys, social media polls, and analytics to gather insights into what your audience is interested in. Look for trends or common themes that will help guide your topic selection process.

Aligning with Expertise or Passion

Choosing a podcast topic that aligns with your expertise or passion is essential for creating engaging content. Your enthusiasm and knowledge will shine through, keeping your audience interested and invested in your podcast. Select a topic that you can speak about confidently and authentically, ensuring a strong connection with your listeners.

Narrowing Down Options

When it comes to choosing the right topic for your podcast, it’s essential to narrow down your options to find a focus that will resonate with your target audience. This involves evaluating the feasibility of each potential topic, considering whether to select a niche or broad topic, and ensuring that your chosen topic has longevity and relevance.

Methods for Evaluating Feasibility

Research the market demand for similar podcasts to gauge interest.
Consider your expertise and passion for the topic to ensure authenticity.
Assess the potential for monetization and growth opportunities.

Significance of Niche vs. Broad Topics

Choosing a niche topic can help you stand out in a crowded market and attract a dedicated audience.
However, broad topics may appeal to a wider audience but face more competition.
Consider your goals and resources when deciding between niche and broad topics.

Tips for Longevity and Relevance

Focus on evergreen topics that will remain relevant over time.
Stay updated on industry trends and adapt your content to reflect current interests.
Engage with your audience to understand their preferences and adjust your content accordingly.

Considering Audience Appeal

When choosing the right topic for your podcast, it is crucial to consider the appeal it will have to your target audience. Understanding what topics will interest your listeners can help you create engaging content that keeps them coming back for more.

Assessing Potential Interest

Research your target audience demographics to identify their interests and preferences.
Look at popular podcasts within your niche to see what topics are resonating with listeners.
Consider conducting surveys or polls to gather direct feedback from your audience about the topics they would like to hear.

Gathering Feedback

Utilize social media platforms to engage with your audience and ask for their input on potential podcast topics.
Encourage listeners to leave comments or reviews sharing their thoughts on past episodes and suggestions for future topics.
Create a dedicated email address or contact form for listeners to submit topic ideas and feedback.

Role of Audience Engagement

Engaging with your audience is key to determining the right podcast topic. By actively listening to their feedback and responding to their interests, you can create content that resonates with them on a deeper level.

Analyzing Competition

When deciding on a podcast topic, it’s essential to analyze the competition in the podcasting landscape. Understanding what other podcasts are covering can help you avoid overlap and find a unique angle for your show. Here are some tips to help you navigate the competitive podcast space:

Research Existing Podcasts

Start by listening to popular podcasts in your niche to see what topics they cover.
Take note of the format, style, and tone of these podcasts to identify gaps or areas where you can offer a fresh perspective.
Use podcast directories and platforms like Apple Podcasts, Spotify, or Google Podcasts to search for relevant shows.

Benefits of Unique Perspective

Offering a unique perspective on a common topic can help you stand out in a crowded market.
A fresh angle or approach can attract a different audience segment and set your podcast apart from competitors.
Listeners are always looking for new insights or viewpoints, so bringing something original to the table can increase engagement and loyalty.

Tips to Stand Out

Focus on your expertise or personal experiences to bring a distinct voice to the topic.
Consider collaborating with experts or guests who can provide unique insights and add value to your podcast.
Create engaging and compelling content that resonates with your audience and keeps them coming back for more.

Personal Brand Alignment

Choosing a podcast topic that aligns with your personal brand is crucial for building a strong connection with your audience. Your podcast should reflect your values, expertise, and identity to establish credibility and trust.

Importance of Personal Brand Alignment

Your podcast topic should resonate with your personal brand to attract like-minded listeners who share your values and interests.
Aligning your podcast content with your expertise helps you showcase your knowledge and establish yourself as a credible authority in your field.
By incorporating your identity into your podcast topic, you can create a unique and authentic listening experience that sets you apart from other podcasters.

Examples of Successful Personal Brand Alignment

The Tim Ferriss Show

: Tim Ferriss, known for his books on productivity and self-improvement, aligns his podcast with his personal brand by featuring interviews with top performers and sharing insights on success.
Unlocking Us with Brené Brown

: Brené Brown, a renowned researcher on vulnerability and shame, uses her podcast to explore topics related to personal growth and emotional well-being, reflecting her expertise and values.
The Joe Rogan Experience

: Joe Rogan’s podcast covers a wide range of topics, including comedy, MMA, and psychedelics, aligning with his diverse interests and identity as a comedian and UFC commentator.

Banner Advertising

Banner advertising plays a crucial role in online marketing by helping businesses promote their products or services to a wide audience across various websites. These clickable visual ads are strategically placed on websites to attract potential customers and drive traffic to the advertiser’s site.

Designing Effective Banner Ads

When designing banner ads, it is essential to create eye-catching visuals that are visually appealing and convey the message clearly. Here are some best practices to consider:

Keep it simple: Use clear, concise messaging and avoid cluttering the ad with too much text or imagery.
Choose the right size: Select standard ad sizes that are commonly accepted across websites to ensure maximum visibility.
Use high-quality graphics: Opt for high-resolution images and graphics to enhance the overall look of the ad.
Include a call-to-action: Encourage users to take action by including a compelling call-to-action button or message.

Targeting the Right Audience

Targeting the right audience through banner advertising is crucial for maximizing the effectiveness of your campaigns. Here are some tips to help you reach your target audience:

Define your target audience: Identify who your ideal customers are based on demographics, interests, and online behavior.
Use retargeting: Reach out to users who have previously visited your website but did not make a purchase to encourage them to return.
Utilize geo-targeting: Target users based on their location to tailor your ads to specific geographic regions.
Monitor and optimize: Continuously analyze the performance of your ads and make necessary adjustments to improve targeting and maximize ROI.

Domain Names

When it comes to creating a successful podcast, choosing the right domain name is crucial for establishing a strong online presence. A memorable and relevant domain name not only makes it easier for listeners to find your podcast but also plays a significant role in and brand recognition.

Selecting a Domain Name

When selecting a domain name for your podcast, consider the following tips:

Keep it short, simple, and easy to spell: A domain name that is easy to remember and type will make it more accessible to your audience.
Reflect your brand or content: Choose a domain name that reflects the essence of your podcast to give listeners an idea of what to expect.
Avoid numbers and hyphens: Numbers and hyphens can be confusing and make it harder for people to remember your domain name.
Consider using s: Incorporating relevant s in your domain name can improve and help potential listeners find your podcast.

Impact on and Branding

Domain names play a crucial role in and branding for your podcast:

: A domain name that includes relevant s can improve your podcast’s search engine rankings and make it more discoverable to new listeners.
Branding: A memorable domain name that reflects your podcast’s content and brand identity can help build brand recognition and loyalty among your audience.
Consistency: Using the same domain name across all your online platforms helps establish a consistent brand image and makes it easier for listeners to find and connect with your podcast.

E Books

Using eBooks as a content marketing tool offers numerous benefits for podcasters. eBooks can help establish credibility, showcase expertise, and provide valuable content to listeners. They can also serve as a lead generation tool, capturing email addresses from interested audience members.

Complementing Podcasts with eBooks

Enhance Podcast Content: Create eBooks that delve deeper into podcast topics, providing additional valuable information to listeners.
Offer Exclusive Content: Use eBooks as a way to offer premium or exclusive content to loyal podcast followers.
Drive Engagement: Encourage listeners to engage further with podcast content by offering eBooks as resources for continued learning.

Integrating eBook Promotions within Podcast Episodes

Teaser Campaigns: Create anticipation for upcoming eBooks by teasing them during podcast episodes.
Call-to-Actions: Direct listeners to download eBooks related to podcast topics for a more in-depth exploration of the subject.
Guest Author Collaborations: Partner with guest authors to create eBooks that tie into podcast episodes, providing a comprehensive resource for listeners.

Ecommerce

Podcasts can be a powerful tool for boosting ecommerce sales. By leveraging the reach and engagement of podcasts, businesses can effectively promote their products and drive conversions. One key strategy is to seamlessly incorporate product promotions within podcast content, providing valuable information to listeners while subtly showcasing the benefits of the products. Storytelling also plays a crucial role in driving ecommerce through podcasts, as it helps create a connection with the audience and makes the product promotions more engaging and memorable.

Incorporating Product Promotions

Integrate product mentions organically within podcast episodes, avoiding overtly salesy language.
Create dedicated episodes or segments that focus on showcasing specific products or promotions.
Offer exclusive discounts or deals to podcast listeners to incentivize purchases.
Collaborate with influencers or experts in your industry to endorse products on the podcast.

Role of Storytelling

Weave product promotions into compelling narratives or personal anecdotes to make them more relatable and engaging.
Use storytelling techniques such as creating suspense, emotional appeal, or humor to captivate the audience and drive interest in the products.
Showcase real-life customer testimonials or success stories related to the products to build credibility and trust.
Create a consistent brand story that aligns with the values and messaging of your ecommerce business, reinforcing brand identity and loyalty among listeners.

Email Marketing

Email marketing is a powerful tool that can complement your podcast efforts by helping you reach a wider audience and engage with your listeners on a more personal level. By leveraging email campaigns effectively, you can promote your podcast episodes, grow your subscriber list, and build a strong community around your content.

Synergy between Podcasts and Email Marketing

Podcasts can be used to promote email newsletters, offering exclusive content or behind-the-scenes insights to encourage listeners to subscribe.
Include calls-to-action in your podcast episodes, prompting listeners to sign up for your email list for updates and special offers.
Use email marketing to drive traffic to your podcast episodes, creating a seamless experience for your audience across different platforms.

Leveraging Podcast Content for Email Subscribers

Repurpose podcast episodes into email newsletters, summarizing key points or highlighting interesting discussions to entice subscribers.
Offer bonus content or exclusive interviews to email subscribers as a way to reward their loyalty and encourage engagement.
Create lead magnets related to your podcast topics, such as downloadable guides or resources, to capture email addresses from interested listeners.

Creating Engaging Email Campaigns for Podcast Promotion

Personalize your email campaigns by addressing subscribers by name and segmenting your lists based on interests or listening habits.
Include visually appealing graphics or teaser clips from your podcast episodes to grab the attention of subscribers and encourage them to tune in.
Add social sharing buttons to your emails, allowing subscribers to easily share your podcast episodes with their network and expand your reach organically.

Internet Marketing

When it comes to internet marketing, podcasts can serve as a powerful tool to enhance your overall strategy. They offer a unique way to connect with your audience, build brand awareness, and establish credibility in your industry.

Value of Podcasts in Internet Marketing

Podcasts provide a platform to share valuable content with your audience in an engaging and personal way.
They can help you reach a wider audience and attract new followers or customers who are interested in your niche.
Podcasts create a sense of authority and expertise, positioning you as a thought leader in your field.

Benefits of Using Podcasts in Marketing

Building brand awareness: Podcasts allow you to showcase your brand personality and values, making it easier for listeners to connect with your brand on a deeper level.
Establishing credibility: By sharing valuable insights, tips, and expertise through podcasts, you can build trust with your audience and establish yourself as a credible source of information.
Increasing engagement: Podcasts offer a more personal and intimate way to engage with your audience, fostering a stronger connection and loyalty among listeners.

Successful Internet Marketing Campaigns with Podcasts

HubSpot’s “The Growth Show”: HubSpot’s podcast features interviews with industry experts and thought leaders, providing valuable insights on marketing and business growth.
NPR’s “Planet Money”: NPR’s podcast covers complex economic topics in an engaging and easy-to-understand format, attracting a wide audience interested in finance and economics.
Entrepreneur On Fire: John Lee Dumas’s podcast features daily interviews with successful entrepreneurs, offering inspiration and valuable lessons for aspiring business owners.

Link Popularity

Building links is crucial for increasing website traffic and improving rankings. Podcasts can play a significant role in enhancing link popularity by providing valuable content that attracts inbound links. Let’s explore some strategies for promoting podcast episodes to boost link popularity.

Strategies for Promoting Podcast Episodes

Utilize social media platforms to share podcast episodes and encourage listeners to share with their networks.
Collaborate with other podcasters or influencers in your niche to cross-promote each other’s episodes.
Guest appearances on other podcasts can help introduce your podcast to new audiences and generate backlinks.
Create engaging show notes and blog posts related to each episode, including links to your website and other relevant resources.
Reach out to industry websites or blogs for potential features or mentions of your podcast, which can lead to valuable backlinks.

List Building

Podcasts can be a powerful tool for growing your email subscriber list. By providing valuable content and engaging your listeners, you can convert them into loyal subscribers. Here are some strategies to help you effectively build your email list through your podcast.

Using Podcasts to Grow Email Subscriber Lists

Include a call-to-action in each episode encouraging listeners to subscribe to your email list for updates and exclusive content.
Offer freebies or incentives, such as downloadable resources or special discounts, to entice listeners to join your email list.
Promote your email list on your podcast website and social media channels to reach a wider audience.

Converting Podcast Listeners into Subscribers

Provide valuable and relevant content that addresses the needs and interests of your target audience to keep them engaged.
Encourage listeners to interact with your podcast by asking for feedback, reviews, and suggestions, creating a sense of community.
Personalize your email communication with subscribers based on their preferences and behavior to foster a deeper connection.

Importance of Providing Value

Deliver high-quality content that educates, entertains, or inspires your audience to keep them coming back for more.
Establish yourself as a trusted authority in your niche by sharing valuable insights, expertise, and unique perspectives through your podcast.
Build relationships with your listeners by consistently offering value and addressing their pain points, leading to increased loyalty and engagement.

Podcasting

Starting a podcast can be incredibly beneficial for personal branding or business growth. It allows you to showcase your expertise, connect with your audience on a more personal level, and establish yourself as a thought leader in your niche. Podcasting also provides a platform for you to share valuable content, build a loyal community, and even monetize your efforts through sponsorships or product promotions.

Choosing the Right Podcasting Format and Style

Consider your content: Think about the type of content you want to share and choose a format that best suits it. Whether it’s interviews, solo episodes, storytelling, or a combination, make sure it aligns with your overall goals.
Know your audience: Understanding your target audience’s preferences and listening habits can help you tailor your podcast format and style to better engage them. Choose a format that resonates with your listeners and keeps them coming back for more.
Be consistent: Establish a consistent format and style for your podcast to help create a sense of familiarity and build anticipation among your audience. Consistency can also help you attract and retain listeners over time.

Engaging and Retaining Listeners

Create compelling content: Focus on producing high-quality, valuable content that addresses your audience’s needs, interests, and pain points. Engaging topics, storytelling techniques, and guest appearances can all contribute to keeping your listeners hooked.
Interact with your audience: Encourage listener feedback, questions, and participation through social media, email, or live Q&A sessions. Building a sense of community and connection with your audience can help foster loyalty and engagement.
Promote your podcast: Utilize various marketing channels, such as social media, email newsletters, and collaborations with other podcasters, to reach a wider audience and attract new listeners. Consistent promotion can help increase your podcast’s visibility and listener base.

PPC Advertising

PPC (Pay-Per-Click) advertising plays a crucial role in driving targeted traffic to websites. It allows businesses to bid on specific s and pay a fee each time their ad is clicked. This targeted approach ensures that the audience reached is more likely to be interested in the content or products offered on the website.

Complementing PPC Campaigns with Podcasts

Podcasts can complement PPC campaigns by providing additional visibility and engagement opportunities with the audience. By mentioning the website or specific s from the PPC ads in podcast episodes, listeners are more likely to remember the brand and take action.
Podcasts can also serve as a platform to delve deeper into the topics advertised through PPC, offering valuable insights and building credibility with the audience. This can enhance the effectiveness of PPC campaigns by providing more context and information to potential customers.

Creating PPC Ads Aligning with Podcast Content

Ensure that the messaging and tone of the PPC ads align with the overall theme and messaging of the podcast. Consistency in branding and communication is key to reinforcing the brand image and message across different channels.
Use s and phrases popular in the podcast episodes within the PPC ads to create a cohesive experience for listeners. This familiarity can lead to higher click-through rates and conversions.
Experiment with different ad formats and copy variations to see what resonates best with the podcast audience. Analyze the performance data to refine and optimize the PPC campaigns for better results.

PPC Publishing

PPC publishing platforms offer a valuable opportunity to promote podcasts through paid advertising. By strategically leveraging PPC ads, podcasters can effectively reach a wider audience and boost listenership for their episodes.

Benefits of Using PPC Publishing Platforms

Targeted Reach: PPC ads allow podcasters to target specific demographics, interests, and behaviors, ensuring the message reaches the right audience.
Instant Visibility: With PPC, podcasts can quickly gain visibility on search engines and social media platforms, driving immediate traffic to episodes.
Cost-Effective: Podcasters have control over their budget with PPC campaigns, only paying when users click on the ad, making it a cost-effective advertising option.

Leveraging PPC Ads for Podcast Promotion

Create Compelling Ad Copy: Craft engaging ad copy that highlights the unique selling points of the podcast and entices users to listen.
Optimization: Use relevant s in ad campaigns to ensure the ads appear in searches related to the podcast topic.
A/B Testing: Experiment with different ad variations to identify the most effective messaging and design for optimal results.

Successful Podcast Promotion Examples through PPC

Podcast X saw a 50% increase in listenership after running targeted PPC campaigns on social media platforms, reaching a new audience segment.
Podcast Y utilized PPC ads on search engines to promote a special episode featuring a celebrity guest, resulting in a significant spike in downloads and subscriptions.
Podcast Z partnered with a popular podcasting network to run a collaborative PPC campaign, driving traffic to both podcasts and increasing overall visibility.

Product Launching

When it comes to launching a new product, podcasts can be a powerful tool to create excitement and anticipation among your audience. By leveraging the storytelling aspect of podcasts, you can effectively engage with your listeners and build up buzz around your upcoming products.

Using Podcasts for Product Launches

Utilize teaser episodes to give your audience a sneak peek into the new product, creating curiosity and anticipation.
Interview key team members or influencers who can provide insights and behind-the-scenes details about the product development process.
Share customer testimonials and success stories related to the new product to build credibility and excitement.
Create a series of episodes leading up to the launch date, gradually revealing more information and features of the product to keep your audience engaged.

Search Engine Marketing

When it comes to promoting your podcast and increasing its visibility, search engine marketing plays a crucial role. Utilizing search engine optimization strategies can help attract organic traffic to your podcast episodes.

Podcasts can contribute to search engine visibility by providing valuable content that search engines can index and rank. Optimizing your podcast episodes for search engines can help improve your chances of appearing in search results related to your topic.

Optimizing Podcast Episodes for Search Engines

Use relevant s in your podcast title, description, and episode titles to improve searchability.
Include transcripts of your episodes to make your content more accessible to search engines and users.
Optimize your podcast website with relevant meta tags, alt text for images, and clear navigation for search engine crawlers.

Relationship Between Podcasting and Search Engine Marketing

Podcasting can complement your search engine marketing strategies by providing fresh, engaging content that can attract and retain listeners.
By incorporating best practices in your podcasting efforts, you can improve your online visibility and reach a wider audience.
Podcasts can help drive traffic to your website, leading to increased search engine rankings and overall brand visibility.

Site Promotion

When it comes to promoting websites and driving traffic, podcasts can be a powerful tool in your marketing arsenal. Podcasts have the ability to reach a wide audience and engage them with valuable content, making them a great platform for site promotion.

By cross-promoting your website through podcast content, you can attract listeners who are interested in your niche and drive them to your site for more information. This can help increase traffic, generate leads, and ultimately boost conversions for your business.

Using Podcasts for Site Promotion

Include calls-to-action in your podcast episodes directing listeners to visit your website for additional resources or products.
Collaborate with other podcasters or influencers in your industry to reach a larger audience and promote your site effectively.
Use podcast episodes to discuss topics related to your website content, creating a seamless transition for listeners to explore your site further.

Benefits of Cross-Promotion

Expand your reach by tapping into the existing audience of other podcasts or websites through cross-promotion.
Build credibility and authority in your niche by associating your brand with other reputable sources through collaborative efforts.
Drive more organic traffic to your site as listeners are more likely to trust recommendations from sources they already follow and enjoy.

Enhancing Site Promotion Efforts with Podcasts

Utilize podcast episodes to share behind-the-scenes insights about your website, products, or services to create a more personal connection with your audience.
Offer exclusive discounts or promotions to podcast listeners to incentivize them to visit your site and make a purchase.
Engage with your audience through interactive podcast segments that encourage listener participation and promote your site organically through word-of-mouth.

Social Bookmarking

Social bookmarking plays a crucial role in increasing the visibility of your podcast content online. It allows users to save, organize, and share links to interesting content, making it easier for others to discover and engage with your podcast episodes.

Sharing Podcasts on Social Bookmarking Platforms

Choose popular social bookmarking platforms like Reddit, Digg, StumbleUpon, and Pinterest to share your podcast episodes.
Create engaging and eye-catching titles and descriptions for your podcast links to attract more users.
Participate in relevant groups or communities on these platforms to reach a wider audience and increase the chances of your content being shared.

Leveraging Social Bookmarking for Podcast Promotion

Encourage your listeners to bookmark and share your podcast episodes on their social media accounts and relevant platforms.
Engage with users who share your content on social bookmarking sites by responding to comments and feedback, building a stronger community around your podcast.
Monitor the performance of your podcast links on social bookmarking platforms to understand which types of content resonate with your audience and adjust your strategy accordingly.

Social Media

Choosing

Social media plays a crucial role in promoting podcasts and reaching a wider audience. It allows podcasters to engage with their listeners, share updates, and create a sense of community around their content.

Importance of Integrating Social Media

Creating a social media presence helps in increasing visibility and attracting new listeners to the podcast.
Sharing podcast episodes on social platforms can lead to higher engagement and interaction with the audience.
Utilizing social media allows for direct communication with listeners, receiving feedback, and building a loyal community.

Strategies for Engaging Social Media Posts

Use eye-catching visuals, such as custom graphics or video snippets, to grab the attention of followers.
Include intriguing captions that tease the content of the podcast episode without giving away too much.
Encourage audience participation by asking questions, running polls, or sharing behind-the-scenes insights.

Leveraging Social Media Platforms for Community Building

Engage with listeners by responding to comments, messages, and mentions to foster a sense of connection.
Create dedicated groups or pages for the podcast where fans can interact, share their thoughts, and connect with like-minded individuals.
Organize live Q&A sessions, virtual events, or giveaways on social media to keep the community active and engaged.

Social Networking

When it comes to expanding the reach of your podcast, social networking can be a powerful tool. By connecting with other podcasters and engaging with your audience on various platforms, you can significantly increase your listenership. Here are some tips on how to effectively utilize social networking to grow your podcast:

Networking with Other Podcasters

Join podcasting communities and groups on social media platforms to connect with other podcasters in your niche.
Attend podcasting events and conferences to network with industry professionals and potential collaborators.
Collaborate on crossover episodes with other podcasters to introduce each other’s audiences to new content.

Collaborating with Influencers

Identify influencers in your niche who align with your podcast’s content and audience.
Reach out to influencers for guest appearances on your podcast or ask them to promote your episodes to their followers.
Partner with influencers on social media campaigns or giveaways to increase visibility and engagement.

Increasing Audience Engagement

Regularly interact with your audience on social media by responding to comments, messages, and mentions.
Encourage listeners to share your episodes on their social profiles by creating compelling and shareable content.
Host live Q&A sessions or virtual meetups with your audience to foster a sense of community and loyalty.

In conclusion, choosing the right podcast topic is crucial for the success of your show. By aligning with your expertise, considering audience appeal, and analyzing competition, you can create engaging content that resonates with your listeners. Dive into the world of podcasting with confidence and watch your audience grow.

Key Questions Answered

How can I brainstorm ideas for podcast topics?

Brainstorming can be done by reflecting on your interests, researching popular trends, and seeking feedback from peers.

Is it better to choose a niche topic or a broad topic for my podcast?

It depends on your goals and target audience. A niche topic can help you stand out, while a broad topic may attract a larger audience.

How do I ensure my chosen topic aligns with my personal brand?

Consider how your topic reflects your values, expertise, and identity. Ensure it resonates with your target audience as well.

What tools can I use to gather feedback from listeners about preferred topics?

You can use surveys, social media polls, or direct engagement with your audience through comments and messages.